Born in NYC within a Yoga community
BUTTERelixir started as personal Ayurveda project
but soon took a life of its own: the original lavender body+hair formula
became everyone's favorite and the Trademark was Registered in 2013.
Two friends joined me in 2014-Jan 2016,
then continued their journey at Jared McCann's Yoga school.
The line was upgraded to match my quality standards
and maximize the sensory experience, new potions were added,
website and packaging re-envisioned.
BUTTERelixir integrates my experiences of
Design-product development Yoga studies and Self Care practices,
all formulas are first created in my kitchen
with the fewest best key ingredients that are direct
and deliver, very much like the food I grew up eating.
I am thankful for collaborating with Jocelyne Stern,
with exquisite taste and sensibility she created SADHU oil.
Uncomplicated and straightforward
BUTTERelixir is manufactured locally
by high skilled professionals that share our ethos.
The woman in this picture is my grandmother,
the original Guru alchemist.
Bachelor of Fine Arts with 20 years of experience in high-end jewelry and fashion design Lorenza cherishes the teachings of Donatella Pellini and Grunberger Diamonds. Studied Ayurveda with Amita Banerjee, Baratha Natyam with Nuria Sala Grau in Europe and India and is a certified Sivananda, Bikram, Dharma Yoga Teacher and Ashtanga practitioner. Lives in NYC with her husband.
website design muvastudio